Key strategies to implement today | How HubSpot can double your leads
Key strategies to implement today | How HubSpot can double your leads
How HubSpot Can Double Your Leads | Key Strategies to Implement Today: As a business owner, you already know how important leads are for growth. The more leads you have, the more potential customers, sales opportunities and ultimately success you will enjoy! We know that capturing good leads is not always simple, and if your process does not make it simple — you are essentially leaving money on the table. This is where HubSpot fits in. HubSpot is an all-in-one CRM platform that helps you generate leads effortlessly, efficiently, and at scale.
In this blog, we are going to take you through some of the best HubSpot strategies that can double your leads and achieve the growth you have been after. Let’s dive in!
1. Optimize Your Landing Pages
use one of the most common ways that potential customers are first introduced to your business is through landing pages, these landing pages have to be based on a solid foundation for taking an action step. Whether you are a tech expert or not, HubSpot tools will help create and then optimize your pages. In the following ways you will achieve the most from them.
Keep it Simple: A simple layout, a good heading, and an uncomplicated call-to-action (CTA) are what you want to have within your landing page. Eliminate any unnecessary areas that could take away attention from your core message.
A/B Testing: HubSpot lets you generate multiple versions of your landing pages and test which one performs the best. Test different headlines, colors, and button locations to see what works best for your audience.
Mobile Friendly: your landing pages need to look amazing on smartphones as most of us browse on mobile, Although HubSpot automatically optimizes pages for mobile, you can still preview your changes to make sure the experience is seamless.
This will allow you to bring in higher conversions and leads without driving additional traffic by building a beautiful, purposeful landing page.
- Be Smart about Pop-Up Forms
Pop-ups are another great tool for lead capture, with the added benefit of not interrupting a user experience. HubSpot helps you display pop-ups at the right time (like after a user is about to leave the page or once readers have scrolled a certain percent of content).
Exit-Intent Pop-Ups: These pop-ups show up when a visitor’s mouse approaches the exit-x and leaves your site, granting you a last-minute opportunity to convert them into leads. I encourage you to provide them with a special incentive such as a discount or even free download.
Timed Pop-Ups: To catch the attention of people who are actually reading and engaged, you can set your pop-ups to show up after a few seconds. Let us say, if a user spends 15 seconds in your blog you can show a pop up relating to e-book or newsletter signup.
Scroll-based Triggers: These pop-ups appear when a user scrolls down to a specific part of the page. This is useful for attracting readers to the rest of your content (and beyond it, possibly).
Properly implemented, pop-up forms can convert more leads whilst doing little to annoy the target audience.
- Utilize HubSpot’s Chatbots and Live Chat
As we all know, live assistance can be demanding and chatbots can be the answer to that! The HubSpot chatbot feature allows you to build replies to common inquiries, while live chat allows your team to interact with the visitors. Both can definitely improve the chances of lead generation.
Immediate answers: A powerful robot: a chatbot can answer a few simple queries and address them instantly thus drastically improving the chances of the visitors remaining on the website and hopefully pushing them role further down the funnel.
Personalized interactions: Integrate the chat box with email marketing tools and you can follow up with a visitor’s email and name through the chat bot. For instance when someone wants to know more about the sales process, the chat bot can ask for their details so they can be passed on to a sales representative.
Targeted Chat: You may assign the chat widget to chosen pages such as product or pricing ones where the chances of making a decision of the user are high. This can generate more qualified leads who are close to converting.
With the chatting ability provided by HubSpot’s interface interactive tool, visitors can be responded to, questions asked or contact details filled without leaving the page.
- Use Email Marketing to Bring the Glucose Guide Leads Closer to the HubSpot CRM Funnel
Having acquired a lead’s details, it is prudent to keep the communication and grow that contact. Personalized email sequences can easily be automated using HubSpot’s email marketing tools so that the leads do not go cold.
Segmentation: Through HubSpot, it is possible to group your leads according to what they did on the site, what they liked or what they looked for. As a result, messages targeted at a specific group have better chances of being acted upon because they are relevant to that group.
Personalization: Lead gives details of their names so always address them by the name with content about what they are looking for. For instance, if a person searches and downloads an e-book on email marketing, they can be sent follow up emails offering more tips and resources on email marketing.
Automated Workflows: Implement triggering email sequences that aim to develop leads over time with the help of the HubSpot workflow editor. HubSpot facilitates the creation of workflows that trigger an email action after a user performs certain tasks, for example, logging in or clicking on a link. This way, your leads remain active, and there is no need for constant manual effort.
It’s also worth supporting email nurturing as, among other things, it helps gain trust, informs your leads and carries them closer to the purchase.
- Track and Improve using HubSpot analytics
Another strong point of HubSpot that’s worth mentioning is an extensive amount of reporting ability. This way, you are able to monitor your marketing efforts and report on what you are doing well, the areas you’re struggling, and those that can be expanded on.
Lead Source Tracking: HubSpot allows a user to be able to track what geographical areas the leads came from. Are they coming from social networks, search engines or through direct visits? This helps you target your resources on the channels with the best return on investment.
Conversion rates: Track how the ratio of conversions and total visitors changes for each landing page or pop-up or form. In case the page conversion for any offers is low, apply corrections and see the effects.
Testing and Iteration: HubSpot’s analytics provide you with some analytical capabilities on each and every aspect of your strategy. Go ahead and review your strategy on a regular basis, test and change the approaches and measures that do not yield the expected volume of businesses.
HubSpot analytics generate useful insights based on data so you can expand and improve your lead generation strategy on an ongoing basis.
- Social Networks Interaction with HubSpot
Social networks have power over social lead generation and HubSpot allows all social channels to be monitored all at once in a simplified manner. Linking social channels with HubSpot allows posting, assessing the audience’s reactions as well as measuring the efficiency of social media channels.
Post Automation: You can schedule your posts so that your audiences can continue seeing posts from your page even when you are not available. You are able to structure content and publish it in an orderly manner using Hubspot’s social media tools ensuring that your followers are in constant contact with you.
Lead Generation From Social Media: There is a possibility in HubSpot to follow up leads generated on social media so it is very easy to find out which posts or even social media platforms are most popular in terms of interactions.
Social Listening: With the help of HubSpot social listening tools, know what your audience is saying about. This enables you to come up with content ideas that are able to convert and capture more leads.
The integration of social media with HubSpot does not only help in saving time but extends your presence and generates many more leads from many channels.
Doubling your leads with the help of HubSpot isn’t just a fantasy – it can be reality but this requires use of relevant tactics. You can build a lead generation machine by optimizing your landing pages, designing effective pop up forms, using chatbots, sending out email leads, monitoring analytics and incorporating social media. All these strategies individually are effective, but together – they will completely change your lead pipeline.
If you are ready to witness immense growth, Indraq Technology will be in a position to help you manoeuvre these HubSpot strategies seamlessly. We are experts in terms of HubSpot setup and optimization so you will not have to do it on your own. Let’s cooperate and make it such that you are able to double your leads and grow the business even further
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